How to Start a Small Cafe or Restaurant: A Comprehensive Guide

It’s exciting to open a cafe or restaurant from scratch. Location, menu, equipment, employees, and funds are just a few factors to consider. In this piece, I’ll explain what I’ve learned about opening and running a successful café or restaurant with limited resources.

Create a Business Plan

Having a well-thought-out business strategy in place is crucial before you launch. This will guide you through setting objectives, evaluating your capabilities, and organizing your financial resources.

 A business plan should include the following:

  • Executive Summary: A brief business overview, including your concept, target market, and unique selling point.
  • Company Description: A detailed business description, including your mission, vision, and values.
  • Market Analysis: An analysis of your target market, including their demographics, needs, and preferences.
  • Competitive Analysis: An analysis of your competitors, including their strengths and weaknesses.
  • Marketing and Sales Strategy: A plan for marketing and selling your products, including pricing strategy, promotions, and distribution channels.
  • Financial Projections: A detailed financial plan, including projected revenue, expenses, and profit.


Placing a cafe or eatery in a convenient spot in a neighborhood is essential. The place of your business could make or break its prospects. Setting up a shop in a prominent and convenient location is necessary to attract more of your target customers. A place near a major thoroughfare or a pedestrian thoroughfare is ideal. 

You must pick an excellent spot for your café or restaurant. Consider factors such as:

  • Foot Traffic: The amount of foot traffic in the area.
  • Accessibility: The accessibility of your location, including parking and public transportation.
  • Competition: The amount of competition in the area.
  • Demographics: The area’s demographics, including the age, income, and lifestyle of your target market.
  • Rent: The cost of rent or lease in the area.


Your menu is the heart of your business. It should reflect your brand, target audience, and culinary expertise. Consider your restaurant’s theme, cuisine, and atmosphere when designing your menu. Consider offering vegetarian, gluten-free, and allergy-friendly options to broaden your customer base.

Remember to price your menu items strategically. Consider the cost of ingredients, preparation, overhead, local market prices, and competitor offerings.

The menu includes egg rolls, chicken rolls, veg/chicken chow mein, fried rice, chili chicken, butter naan, kulcha naan, biryani (chicken/mutton), momos, chili paneer, mushroom masala, chicken lollipop, ice cream, cold drinks, tea, shakes, and cocktails.


After settling on a menu, the following step is to buy the tools you’ll need to cook and serve the food. The equipment required will depend on the type of dishes you plan to do. You needed a refrigerator, freezer, gas stove, oven, tandoor, cooking utensils, plates, glasses, cutlery, and seating arrangements for your small cafe. Investing in good quality equipment is essential as it will help you prepare food quickly and efficiently.


The caliber of an organization’s employees is crucial to its success. It is essential to treat your staff well and offer them a fair wage to keep them motivated and dedicated to your business. When hiring staff for your small cafe, looking for people passionate about food and customer service is necessary. I hired two cooks with experience in Indian and Chinese cuisine and a friendly and attentive waiter. You can pay each cook a salary of 10,000 INR and the waiter 8,000 INR, for example. 


Starting a small cafe or restaurant requires a significant amount of investment. Consider the cost of renting or buying the property, purchasing equipment, hiring staff, and buying ingredients. Sometimes, the owner had to spend around five lakhs INR to set up the small cafe. To ensure you can cover your expenses and earn a profit, you must calculate the actual cost of each dish. Knowing the inflow and outflow of cash is essential for assessing your company’s health.


Marketing is essential to the growth and prosperity of any company. Customer acquisition strategies include word-of-mouth, social media, local advertising, and price reductions. It would help if you got people into your little café after you’ve put it up.

For example, you used word-of-mouth and local advertising to promote your small cafe. You also offered a discount on the first order to encourage new customers to try your dishes.

Marketing Strategies

Attracting customers to your restaurant requires a solid marketing strategy, as with any other business. Some methods of promotion are as follows:

Social Media Marketing:

  1. Create an online presence for your eatery on social media platforms.
  2. Share enticing pictures of your food and updates about your menu, offers, and events.
  3. Interact with your audience by quickly replying to their comments and direct messages.

Local Listings: Register your restaurant on local directories like Google My Business, Yelp, and Zomato. You should ask your customers to leave positive reviews on these sites to boost your company’s online credibility and visibility in search results.

Email Marketing: Collect your customers’ email addresses and send them newsletters, special offers, and updates about your restaurant.

Events and Promotions: Host live music nights, food festivals, and wine-tasting sessions to attract more customers. Offer promotions like discounts on a particular day of the week or during off-peak hours to encourage people to try your restaurant.

Influencer Marketing: Collaborate with local food bloggers, social media influencers, and food critics to promote your restaurant to their followers.

Revenue and Profit

Several variables, including client volume, order size, food prices, and overhead, will influence how much money your business makes. Here’s an example of how to figure out your eatery’s take and bottom line:


  • The restaurant is open for business once a week.
  • The average number of customers per day is 50.
  • The average order value is INR 300.
  • Salaries, rent, utilities, and other running expenses total INR 1,000,000 monthly.
  •  The food cost is 30% of the revenue.

Revenue Calculation:

Total revenue = Average number of customers per day * Average order value * Number of operating days in a month

= 50 * 300 * 30

= INR 4,50,000

Food Cost Calculation:

Total food cost = Total revenue * Food cost percentage = 4,50,000 * 0.3

= INR 1,35,000

Operating Expenses Calculation:

Total operating expenses = INR 1,00,000

Profit Calculation:

Total profit = Total revenue – Total food cost – Total operating expenses

= 4,50,000 – 1,35,000 – 1,00,000

= INR 2,15,000

In this example, the restaurant generates a monthly profit of INR 2,15,000. However, the amount of money brought in and made is subject to change based on the time of year, the competition level, and the economy’s state.

Obtain Licenses and Permits 

Obtaining the necessary licenses and permits is crucial to ensure your cafe or restaurant complies with local regulations. Some of the rights and licenses you may need include the following:

  • Food Service License/FSSAI: This license is required to serve food in your cafe or restaurant.
  • Health Permit: This permit is necessary to ensure that your cafe or restaurant meets health and safety standards.
  • Business / Trade License: With this permit, you can only legally run a business there.
  • Administrative/Police Permit: You can check whether you are needed for that.
  • Pollution Control Certificate: You can check whether you are required for the pollution certificate.


Make your restaurant business dreams come true with hard work and dedication. The key to success is hard work, dedication, and meticulous planning. Several aspects must be considered, from selecting the location to designing the menu, hiring the staff, and implementing effective marketing strategies.

Leave a Comment